Strategy and Governance

o    Data Strategist: Plots the future needs into specific capabilities and the final deliverable.

o    Business Analyst: Discovers the specs and details needed to set up each progress each task.

o    Privacy & Compliance Advisor: Understands how to follow each country’s legal requirements and good practice

Project & Planning

o    Project Manager: Manages the day to day running of the project and manages the stakeholders.

o    Data Planner: Specs out all data needs across all systems.

o    Data Supplier fixer/negotiator: Locates data from external sources.

Data Structure & Build

o    Data Architect: Specs the data environment architecture.

o    Full stack developer: Builds the data environment and connections.

o    Coders: Specialist on the specific code needed for the build.

o    Data Scientist: Creates automated data algorithms - better at statistics than software engineers and better at software engineering than statisticians.

Channel Activation

o    Customer Journey Planner: Maps the flow and pinch points from the customer’s gaze.

o    CRM Specialist, Digital Marketing: Sets up Owned, Earned, Paid campaigns.

o    Creative: Matches proposition to engaging aesthetic.

o    Copywriter: Creates spoken and written campaign text that engages.

Reporting

o    Business Information Analyst: Reports on key metrics to show success of tactics/financials.

o    Deep Dive Analyst: Supports strategic decision making.

o    Data Journalist: Communicates an engaging data narrative.

Other Hats

o    Founder: Creates and builds the business model.

o    Salesperson: Leans into Pitches, follow ups and closing.

o    Personal Assistant: Shoulders the admin and signing off routine decisions.