Why MktgSci?
I’m a marketing and commercial data specialist of over 25 years experience in big companies. I have a Masters in Marketing Analytics, a Degree in Consumer Behaviour & Market Research and a Fellow of the Institute of Data & Marketing.
I believe that value, for the organisation and the customer, is released by the effective bridging from the raw data through to aligned activation in the most appropriate marketing platforms: the intelligent curation of decision-making BI; selections that are relevant to the marketing funnel/sales pipeline; supporting the conversations around strategic or tactical decision-making insights; building an future ready infrastructure.
Why do Marketing Science?
Combining the art of Marketing and the Science of data can be fun and frustrating... but when working, it really moves the needle.
I think this is the most important topic for your business - how to use data and do marketing right - to realise that value is that just still there. Over the years I've seen this done well but also witnessed many basic (and costly) mistakes and misunderstandings - don't waste your time and money.
Whether your just starting your Data/Digital Journey, or got a mature process that desperately needs a tune-up, or stuck some where in the middle - what you're experiencing is normal and probably maddening. Marketing Science will always make you more than it costs - and be able to prove it.
Science always likes feedback, learning and discussions so always happy to discuss any views or dive deeper into any topics.
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